Content Creation, Photography
https://www.gq.com.au/style/news/kid-laroi-end-of-the-world-tour-merch-outfits/image-gallery/447bea6643cb43bf9938515d6604841f
Artist Management, Creative Direction + Strategy
Brand Management, Brand Strategy, Creative Direction, Design, Event Management, PR
Sitting between the space of streetwear and art, Jody Just (founded in NYC now based in Sydney) has built an international following around quality craftsmanship and punk sensibility.
Brand Strategy, Art Direction
Jody Just X Serwah Attafuah collaboration consisting of a NFT, Fine Art Print and T-Shirt
Film by Gabriel Morris & Julian Pertout
Photography by Roman Jody
Creative Direction, Styling, Production
Photography by Cole Bennetts
Creative Direction, Styling, Photography, Casting
Brand Strategy, Design, PR
Establish an ongoing relationship between Jody Just and Post Malone through the design of custom garments such as reworked jeans, entire tour outfits and the staple Crown of Thorns Cowboy Hat for the 2020 AMAs. Post Malone has worn Jody Just on stage in Melbourne during his 2019 Australian Tour and in Michigan on the 2020 Runaway Tour that also featured Swae Lee in a pair of custom jeans on stage in New York.
Brand Management, Brand Strategy, Creative Direction, Design, Event Management, PR
VTwelve worked with Umi Nori from the brand’s inception… before it had a name. We ran a series of creative sessions and business planning workshops with founders to come up with all brand assets, business plan, strategy, identity and store outfit at their 350 George St Atelier.
Umi Nori is a new take on modern suiting and does not fit into the traditional mold despite a traditional craft. With this truth identified, all the rest has fallen into place.
Creative Direction, Photography
Creative Direction, Styling, Photography, Casting
Directed by Roman Jody and Ziyad Norhisham
Filmed and Edited by Rex Woods
Colour Grading by Wil Normyle
Music by Ecstasy Lagoon
Creative Direction, Photography, Styling, Design
Creative Direction, Photography
Art Direction, Design, Paint
Storeroom Vintage approached us to paint their new storefront on Crown St. This was at a time where local stores were being pushed out by building developers and the culture of Crown St was in a decline. We didn’t ask permission to paint this from the council, it was meant as a reminder of the essence of the street and the character created by the stores.
We also made sure that the store had a spot for instant recognisability on socials and an allure for customer generated content. The community is involved with the store everyday and it has become a staple of Crown St.
Brand Strategy, Content Creation, Photography
Directed by Roman Jody, VTwelve Studio
Filmed and edited by Rex Woods, Salt Suck
Photographed by Roman Jody, VTwelve Studio
Music: Past Midnight by Doe Ramada
Models: Okkaido and Tahlia Dunne
Brand Strategy, Creative Direction, Event Production, Design, PR
Art Direction
Creative Direction, Production, Content Creation
Brand Strategy, Art Direction
Film by Dan Merson
Photography by Roman Jody
Art Direction, Photography, Styling and Casting
VTwelve Voice:
How might we shoot a campaign and look book that establishes Provocator’s place as an innovative, fashion forward and high-end label in Australia, with enough content and imagery to be used to reach new audiences through ongoing marketing campaigns.
Art Direction, Content Creation, Photography
Martine Ali is a New York based jewellery designer who has become renowned for her chunky and sophisticated silver accessories as seen regularly on Kendrick Lamar, A$AP Ferg, Migos, MGK, Gigi Hadid and many more, currently stocked at Kith, SSense, Opening Ceremony, Matches, Machus and Gr8 Japan.
Art Direction, Design
Working with Okkaido for his ‘No Filter’ album artwork which included the design of his logo that embodied the artist’s mischievous and rebellious personality, nodding to his teenage years as a graffiti writer.
Art Direction, Photography, Styling and Casting
Parsons Business Mgmt Project 2017
Objective: Create a business and the subsequent plan + strategy to be pitched to investors.
Styling
Press shots for the single Schleep by Kwame.
Photographed by Zain Xayub
Art Direction, Design
Brand Strategy, Photography, PR
Amber Lane Sunglasses needed to generate authentic content to their customer base but were finding it difficult to do so with traditional photoshoots and influencer marketing.
W determined that the core customer for the category of sunglasses for sale, were people who would buy them for events like parties and music festivals, not to wear as an everyday fashion accessory.
With that brand positioning in mind, VTwelve assembled a festival crew together to stage a guerilla campaign for Amber Lane at FOMO Festival that would generate long term content and thoughtful brand associations.
Creative Direction, Design, Photography, Casting
Art Direction, Design
Art Direction, Design
Photography, Styling
Photography, Casting
