Brand Strategy, Photography, PR
Amber Lane Sunglasses needed to generate authentic content to their customer base but were finding it difficult to do so with traditional photoshoots and influencer marketing.
W determined that the core customer for the category of sunglasses for sale, were people who would buy them for events like parties and music festivals, not to wear as an everyday fashion accessory.
With that brand positioning in mind, VTwelve assembled a festival crew together to stage a guerilla campaign for Amber Lane at FOMO Festival that would generate long term content and thoughtful brand associations.