HUSKII - ANTIHERO
We began working with Australian recording artist Huskii who had gained a cult like underground following through his honest and raw raps.
Our job was to become his manager and creative director to facilitate a recording deal with Universal Music as well as produce all the creative assets and marketing strategy around his debut album release ‘Antihero’.
It was important to identify where Huskii’s brand lives in the music scene as well as where he felt he was growing into new grounds - together we created the next chapter for Huskii through the visual branding, styling, merchandise and artwork that would situate him as the artist he had become rather than the rapper that he was known for. It was important to retain the core audiences whilst reaching new ones and entering mainstream
Alongside UMG, we worked to rollout the album through various marketing and media campaigns that invluded merch activstions, physical and digital advertising, key messaging and PR that ultimately helped us to achieve a #1 spot on the international ARIA chart, a huge achievement for everyone considering that Huskii is the first of his kind to achieve that #1 chart position.
Below you’ll see some of our work from album artwork, styling, music video production, advertising, press and merchandise.
