Brand Management, Brand Strategy, Creative Direction, Design, Event Management, PR
VTwelve worked with Umi Nori from the brand’s inception… before it had a name. We ran a series of creative sessions and business planning workshops with founders to come up with all brand assets, business plan, strategy, identity and store outfit at their 350 George St Atelier.
Umi Nori is a new take on modern suiting and does not fit into the traditional mold despite a traditional craft. With this truth identified, all the rest has fallen into place.